Performance Measurement: It provides a clear picture of how well sales teams and individual salespeople are performing. Forecasting: Accurate sales tracking enables better sales forecasting, helping businesses predict future revenue and plan accordingly. Customer Insights: It offers valuable insights into customer behavior and preferences. Resource Allocation: Helps in optimizing the allocation of resources like time, budget, and personnel. Strategy Refinement: Facilitates the refinement of sales strategies to improve effectiveness and efficiency.