There are several strategies that companies can employ to manage Question Marks effectively:
Invest Heavily: If the product shows potential, investing in marketing, research and development, and other growth strategies can help increase market share and turn the Question Mark into a Star. Selective Focus: Focus on the most promising Question Marks while divesting or discontinuing those with less potential. Monitor and Evaluate: Continuously monitor the performance and market conditions to make informed decisions about future investments or divestments. Partnerships and Alliances: Forming strategic alliances or partnerships can provide additional resources and market access to boost the Question Mark's potential.