What Are the Risks Associated with Question Marks?
Managing Question Marks comes with several risks:
High Investment Risk: Significant resources may be required to increase market share, and there's no guarantee of success. Opportunity Cost: Investing in Question Marks might divert resources from other potentially profitable ventures. Market Uncertainty: Rapid changes in the market can affect the product's potential, making it difficult to predict future performance. Competitive Pressure: Competing products may outperform Question Marks, reducing their chances of success.