Securing investment often hinges on the level of trust investors have in the entrepreneur and their vision. Here are some ways to build that trust: 1. Track Record: Demonstrate a successful track record or relevant experience in your industry. 2. Due Diligence: Be prepared to provide thorough and accurate information during the due diligence process. 3. Relationships: Build and maintain strong relationships with potential investors. Personal connections often lead to a higher level of trust.