How to Measure the Success of Retargeting Campaigns?
To measure the success of your retargeting campaigns, you should track the following metrics:
Click-Through Rate (CTR): This measures the percentage of users who clicked on your retargeted ads. Conversion Rate: This measures the percentage of users who completed a desired action after clicking on your retargeted ads. Cost Per Acquisition (CPA): This measures the cost of acquiring a customer through your retargeting efforts. Return on Ad Spend (ROAS): This measures the revenue generated for every dollar spent on your retargeting campaigns.