There are several types of retargeting campaigns that entrepreneurs can use:
Site Retargeting: This is the most common form, targeting users who have visited your website. Search Retargeting: This targets users based on their search queries, showing them ads related to the keywords they used. Email Retargeting: This targets users who have opened your emails but did not take any action. Customized ads can be shown to these users to bring them back. Engagement Retargeting: This targets users who have interacted with your social media posts or watched your videos but haven’t visited your site.