Marketing and sales are crucial for the commercial success of medications. Pharmaceutical marketing often involves a multi-faceted approach, including DTC advertising, digital marketing, and traditional sales channels. A significant portion of the marketing budget is also allocated to healthcare providers through detailing, medical conferences, and sample distribution.
Sales representatives play a vital role in educating healthcare providers about new medications, their benefits, and appropriate usage. Effective marketing and sales strategies can substantially impact a drug's market penetration and overall success.