Search Engine Optimization (SEO): The process of optimizing online content so that a search engine likes to show it as a top result for searches of a certain keyword. Content Marketing: Involves creating, publishing, and distributing content for a targeted audience online. Social Media Marketing: The use of social media platforms to connect with the audience to build a brand, increase sales, and drive website traffic. Email Marketing: Sending commercial messages, typically to a group of people, using email. Pay-Per-Click (PPC) Advertising: A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Affiliate Marketing: A performance-based marketing strategy where a business rewards affiliates for each customer brought by their own marketing efforts.