Define the Objective: Determine what you aim to achieve with the analysis. Collect Data: Gather qualitative data from relevant sources such as customer reviews, social media, and industry reports. Develop a Coding Scheme: Create categories and codes to classify the data. This can be done manually or using software tools. Code the Data: Apply the coding scheme to the data to identify patterns and themes. Analyze the Results: Interpret the coded data to derive actionable insights.