To attract potential investors, a business must meet certain criteria. Key factors that investors typically evaluate include:
1. Market Potential: The size and growth potential of the target market. 2. Business Model: A clear and scalable business model that can generate revenue and profit. 3. Management Team: Experienced and capable leadership with a proven track record. 4. Financial Performance: Strong financials, including revenue growth, profitability, and cash flow. 5. Competitive Advantage: Unique selling points or intellectual property that provide an edge over competitors.