Investors are motivated by various factors when they decide to invest in startups:
High Returns: Startups offer the potential for high returns, especially if they succeed in scaling rapidly. Innovation: Many investors are drawn to the innovative ideas and disruptive potential of startups. Portfolio Diversification: Investing in startups can diversify an investorâs portfolio, spreading out risk. Personal Satisfaction: Some investors enjoy the personal satisfaction of helping new companies grow and succeed.