Several criteria can be used to qualify leads, including:
Demographics: Age, gender, income level, and occupation can indicate the likelihood of a lead being interested in your product or service. Firmographics: Company size, industry, and location are essential for B2B lead qualification. Behavioral Data: Website visits, email opens, and social media interactions can provide insights into a lead's level of interest. Budget: Assess whether the lead has the financial capacity to purchase your product or service. Authority: Determine if the lead has the decision-making power to finalize a purchase. Need: Evaluate if your product or service addresses a specific need or problem of the lead. Timeline: Understand the lead's timeframe for making a purchase decision.