lead qualification

What are the Key Criteria for Lead Qualification?

Several criteria can be used to qualify leads, including:
Demographics: Age, gender, income level, and occupation can indicate the likelihood of a lead being interested in your product or service.
Firmographics: Company size, industry, and location are essential for B2B lead qualification.
Behavioral Data: Website visits, email opens, and social media interactions can provide insights into a lead's level of interest.
Budget: Assess whether the lead has the financial capacity to purchase your product or service.
Authority: Determine if the lead has the decision-making power to finalize a purchase.
Need: Evaluate if your product or service addresses a specific need or problem of the lead.
Timeline: Understand the lead's timeframe for making a purchase decision.

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