The process of qualifying leads typically involves several steps:
Initial Contact: Engage with the lead through initial outreach methods like emails, calls, or social media interactions. Information Gathering: Collect data through forms, surveys, or direct conversations to understand the lead's needs and potential. Scoring and Ranking: Use a lead scoring system to assign values to different criteria and rank leads based on their scores. Follow-up: Engage with high-scoring leads through more personalized communication, offering tailored solutions and information. Qualification: Determine if the lead meets the set criteria for further engagement by the sales team.