A comprehensive PR strategy typically includes the following components: 1. Media Relations: Building relationships with journalists and media outlets. 2. Content Creation: Developing press releases, articles, and other content that highlights the business. 3. Social Media Management: Using social media platforms to engage with the public and spread information. 4. Event Management: Organizing events to promote the business and engage with stakeholders. 5. Crisis Communication: Preparing for and managing any potential crises that could impact the business's reputation.