Businesses employ various tools and techniques in their PR efforts, including: 1. Press Releases: Official statements to the media to announce newsworthy events. 2. Newsletters: Regular updates sent to stakeholders to keep them informed. 3. Media Kits: Packages of promotional material provided to the media. 4. Public Speaking: Engaging in public speaking opportunities to enhance visibility. 5. Sponsorships: Partnering with events or causes to increase brand exposure.