Despite the numerous benefits, online stores face their own set of challenges. One significant issue is the lack of personal interaction. Building trust and loyalty can be more challenging without face-to-face engagement. Online shoppers also miss out on the tactile experience of handling products before purchasing, which can lead to higher return rates.
Shipping logistics and customer service can also be complex and costly. Ensuring timely deliveries and handling returns efficiently are critical to maintaining customer satisfaction. Additionally, the online market is highly competitive, and standing out requires ongoing investment in digital marketing and search engine optimization (SEO).