global business strategy

What are the Different Modes of Market Entry?

Choosing the right market entry strategy depends on the business goals, resources, and market conditions. Common modes include:
Exporting: Selling goods or services to foreign markets without a physical presence.
Licensing and Franchising: Allowing a foreign entity to produce or sell your products under your brand name.
Joint Ventures: Partnering with a local business to share risks and resources.
Wholly-Owned Subsidiaries: Establishing a fully-owned company in the target market.

Frequently asked queries:

Relevant Topics