There are several types of PPC ads that businesses can utilize:
Search Ads: These are text-based ads that appear on search engine results pages (SERPs). Display Ads: These are image-based ads that appear on websites within the Google Display Network or other ad networks. Social Media Ads: Platforms like Facebook, Instagram, and LinkedIn offer PPC advertising options. Shopping Ads: These ads showcase products and appear on SERPs and Google Shopping. Video Ads: Video-based ads that appear on YouTube and other video platforms.