What Are the Common Challenges in PPC Advertising?
While PPC advertising offers numerous advantages, it also comes with its own set of challenges:
Cost: PPC can be expensive, especially in highly competitive industries. Click Fraud: Competitors or malicious users may click on ads to deplete your budget. Complexity: Managing PPC campaigns can be complex and time-consuming. Ad Fatigue: Over time, users may become less responsive to your ads, necessitating frequent updates.