Immediate Results: PPC can generate immediate traffic to your website, which is crucial for launching a business. Measurable ROI: With tools like Google Analytics, you can track every aspect of your PPC campaign, allowing for easy calculation of ROI. Targeted Advertising: PPC allows you to target specific demographics, locations, and even times of day to ensure your ads reach the right audience. Budget Control: You have full control over how much you spend on your PPC campaigns, making it a flexible option for businesses of all sizes.