What are the Different Types of Market Segmentation?
Market segmentation can be categorized into several types: 1. Demographic Segmentation: Based on variables such as age, gender, income, education, and occupation. 2. Geographic Segmentation: Divides the market based on geographical boundaries like cities, regions, or countries. 3. Psychographic Segmentation: Based on lifestyle, values, interests, and attitudes. 4. Behavioral Segmentation: Focuses on consumer behaviors such as purchasing habits, brand loyalty, and product usage rate.