Once the target market is identified, reaching them effectively involves: 1. Personalized Marketing Campaigns: Design campaigns that speak directly to the needs and interests of the target market. 2. Appropriate Channels: Use marketing channels that are most frequented by the target audience. This could be social media, email, search engines, or offline methods like print and events. 3. Consistent Messaging: Ensure that the messaging is consistent across all channels to build a strong brand presence.