What are the Different Types of Market Research Firms?
There are several types of market research firms, each specializing in different aspects: - Full-service firms: These offer comprehensive services from data collection to analysis and strategy recommendations. - Specialized firms: These focus on specific types of research, such as consumer behavior or competitive analysis. - Industry-specific firms: These have expertise in particular industries, providing more targeted insights. - Consulting firms: These offer market research as part of broader business consulting services.