What Questions Should Entrepreneurs Ask When Choosing a Market Research Firm?
- What is their area of expertise? It's essential to choose a firm that has experience in your specific industry. - What methodologies do they use? Ensure they utilize techniques that align with your business needs. - What are their credentials? Look for firms with a proven track record and positive client testimonials. - What will the deliverables be? Clarify the type of reports and insights you will receive. - What is the cost? Understand their pricing structure and ensure it fits within your budget.