What are the challenges of implementing a DTC strategy?
Despite its benefits, a DTC strategy also presents several challenges:
Logistics and Fulfillment: Managing shipping, returns, and inventory can be complex and costly. Customer Acquisition Costs: Initially, acquiring customers can be expensive due to marketing and advertising expenses. Technology Investment: Adequate technology for a seamless online shopping experience requires significant investment. Competition: The DTC space can be highly competitive, requiring continuous innovation and differentiation.