Several factors contribute to the popularity of the DTC model among entrepreneurs:
Increased Control: By cutting out the middlemen, brands can control the customer experience, pricing, and product presentation more effectively. Higher Margins: Without intermediaries taking a cut, DTC brands can achieve higher profit margins. Direct Feedback: Entrepreneurs can receive direct feedback from consumers, allowing for rapid iteration and improvement of products. Data Collection: Selling directly allows brands to gather valuable consumer data for personalized marketing and product development. Brand Loyalty: Establishing a direct relationship with customers can foster brand loyalty and repeat purchases.