Despite the opportunities, B2C businesses encounter several challenges:
High Competition: The B2C market is often saturated, making it difficult to stand out. Customer Retention: Keeping customers loyal in a market with numerous alternatives can be challenging. Data Privacy: Ensuring the security of customer data is critical and increasingly regulated. Logistics: Efficiently managing supply chains and delivery processes can be complex. Changing Consumer Preferences: Staying updated with evolving consumer trends requires constant innovation.