What are Some Examples of Successful Blue Ocean Strategies?
Numerous companies have successfully implemented Blue Ocean Strategies. For instance:
Cirque du Soleil: By combining elements of circus and theatre, Cirque du Soleil created a new form of entertainment that attracted a broad audience. Nintendo Wii: Instead of competing with other gaming consoles on graphics and processing power, Nintendo focused on an intuitive user experience, attracting non-gamers and families. Southwest Airlines: By offering low-cost, no-frills flights with frequent departures, Southwest Airlines tapped into a new market of price-sensitive travelers.