Why Are Trademarks and Copyrights Important in Business?
Both trademarks and copyrights play crucial roles in safeguarding a business’s intellectual property. Trademarks help build and protect a brand's identity, which is essential for customer trust and loyalty. Copyrights protect the creative works that a business produces, ensuring that they can control and benefit from their content. Together, these protections help businesses maintain their competitive edge and secure their intellectual property from unauthorized use or infringement.