Once your BATNA is identified, here are ways to use it effectively:
Preparation: Before entering into negotiations, ensure that your team is fully aware of the BATNA. This will serve as a benchmark for evaluating offers. Communication: While you might not disclose your BATNA explicitly, you can hint at its strength to the other party to gain better terms. Flexibility: Be prepared to pivot to your BATNA swiftly if the negotiated terms do not meet your minimum acceptable criteria.