Entrepreneurs should look for the following skills when hiring an SEO expert:
Technical SEO: Understanding of website architecture, HTML, and CSS. Keyword Research: Ability to identify and target the most relevant and profitable keywords. Content Strategy: Knowledge of content marketing and how to create engaging, SEO-friendly content. Analytics: Proficiency in using tools like Google Analytics to track and measure performance. Link Building: Expertise in acquiring high-quality backlinks to improve domain authority.