1. Identifying Your Target Market: Understand who your ideal customers are. This involves creating customer personas based on demographics, interests, and buying behavior. 2. Research: Use various tools and platforms to gather information about potential leads. This can include online databases, social media, industry reports, and more. 3. Initial Contact: Reach out to potential leads through cold emails, phone calls, social media messages, or networking events. 4. Qualifying Leads: Determine whether the leads have the potential to become paying customers. This involves assessing their needs, budget, and authority to make purchasing decisions.