Measuring UX involves both qualitative and quantitative methods:
Surveys and Feedback: Collecting direct feedback from customers through surveys can provide insights into their experiences and areas for improvement. Usability Testing: Observing how users interact with a product or service can identify pain points and areas for enhancement. Net Promoter Score (NPS): This metric measures customer loyalty and satisfaction by asking how likely they are to recommend the company to others. Analytics: Tools like Google Analytics can track user behavior on websites, highlighting patterns and potential issues.