Lean startup revolves around three core principles: build, measure, and learn.
1. Build: Start with a minimum viable product (MVP). The MVP is a simplified version of the product that includes only the most essential features. This allows the startup to launch quickly and gather data from real users.
2. Measure: Once the MVP is in the hands of customers, the next step is to measure its performance. This involves collecting data on how users interact with the product, what features they like or dislike, and what improvements can be made.
3. Learn: The final step is to analyze the data and learn from it. This involves determining whether the assumptions about the product and the market are correct. If they are not, the startup must be willing to pivot and change its strategy.