Measuring sales performance is critical to understanding whether strategies to increase sales are effective. Key metrics include:
Sales Revenue: The total income generated from sales activities. Sales Volume: The number of units sold within a specific period. Conversion Rate: The percentage of potential customers who make a purchase. Customer Acquisition Cost (CAC): The cost associated with acquiring a new customer. Customer Lifetime Value (CLV): The total revenue a business can expect from a single customer over the duration of their relationship.