Measuring market reach involves several key metrics:
Market Penetration: This metric measures the percentage of potential customers who have purchased a product or service. It's a good indicator of how well a company is doing in a particular market. Audience Size: This refers to the total number of people who are exposed to your marketing messages through different channels such as social media, email campaigns, and advertisements. Geographic Reach: This metric assesses how far your business reaches geographically, which can be measured by the number of regions or countries where your products or services are available. Engagement Rates: While not a direct measure of reach, engagement rates on digital platforms can indicate how effectively your message is resonating with the audience.