market reach

How Can Leaders Measure Market Reach?

Measuring market reach involves tracking various metrics such as:
Market Penetration Rate: The percentage of potential customers who have purchased your product or service.
Customer Acquisition Cost (CAC): The cost associated with acquiring a new customer.
Customer Lifetime Value (CLV): The total revenue a business can expect from a single customer over their lifetime.
Brand Awareness: The extent to which customers recognize and recall your brand.
Geographic Reach: The number of different locations where your product or service is available.

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