Managing and exceeding customer expectations involves several strategies:
1. Clear Communication: Ensure that marketing messages accurately reflect the product or service. 2. Quality Assurance: Maintain high standards in product quality and service delivery. 3. Training Employees: Equip staff with the skills and knowledge to meet customer needs effectively. 4. Personalization: Tailor experiences to individual customer preferences. 5. Proactive Problem Solving: Address issues before they escalate into bigger problems.