Several factors contribute to the formation of customer expectations:
1. Past Experiences: Previous interactions with the brand or similar products/services. 2. Marketing and Advertising: Messages conveyed through various marketing channels. 3. Word-of-Mouth: Opinions and reviews from friends, family, or online communities. 4. Cultural Factors: Societal norms and values that influence consumer behavior. 5. Competitor Offerings: Comparisons with products or services offered by competitors.