Effective reinvestment requires a strategic approach. Here are some criteria to consider:
1. Business Goals: Align your reinvestment with your long-term business objectives. If your goal is to expand geographically, allocate funds to new locations. 2. Market Conditions: Evaluate the current market trends and customer demands. Reinvest in areas where there is a high potential for growth. 3. ROI: Measure the potential return on investment (ROI). Focus on areas where the ROI is expected to be high.