The advent of DTV has opened up numerous business opportunities: 1. Content Creation: There is a higher demand for high-quality digital content. This includes TV shows, movies, and specialized content catering to niche markets. 2. Advertising: Digital platforms provide more precise targeting and analytics capabilities, allowing advertisers to reach their audience more effectively. 3. Subscription Services: Digital TV has paved the way for subscription-based models like IPTV and OTT services, which offer viewers a wide range of content on demand.