Conducting an objective analysis involves several steps: 1. Data Collection: Gather relevant and reliable data from various sources such as financial statements, market research reports, and industry benchmarks. 2. Data Analysis: Use statistical tools and software to analyze the data. Techniques like regression analysis, SWOT analysis, and cost-benefit analysis can be particularly useful. 3. Interpretation of Results: Interpret the results without letting personal biases influence the conclusions. Consider multiple viewpoints and scenarios. 4. Decision Making: Use the analyzed data to make informed decisions. Ensure that the decisions align with the business objectives and strategic goals.