Objective analysis is crucial for several reasons: 1. Accuracy: It provides a more accurate picture of the business environment and operational performance. 2. Consistency: Ensures that decisions are consistent and replicable, thereby enhancing corporate governance. 3. Credibility: Increases the credibility of decisions among stakeholders, including investors, employees, and customers. 4. Risk Management: Helps in identifying and mitigating risks effectively by relying on factual data.