Building a customer database involves several steps:
1. Data Collection: Gather data through various channels such as online forms, in-store purchases, surveys, and social media interactions. 2. Data Integration: Combine data from different sources into a single database to ensure a cohesive view of each customer. 3. Data Maintenance: Regularly update and clean the database to maintain data accuracy and relevance. 4. Data Security: Implement robust security measures to protect sensitive customer information from unauthorized access and breaches.