What Information Should a Customer Database Contain?
An effective customer database should include the following:
1. Basic Information: Names, addresses, phone numbers, and email addresses. 2. Demographics: Age, gender, occupation, and income levels. 3. Purchase History: Detailed records of past purchases, including dates, items, and amounts spent. 4. Preferences and Interests: Information about customer preferences, interests, and feedback. 5. Interaction History: Records of customer interactions with the business, including support requests, complaints, and inquiries.