Measuring a company's image can be done through various methods:
1. Surveys and Feedback: Conduct surveys to gather feedback from customers, employees, and stakeholders about their perceptions of the company. 2. Social Media Monitoring: Analyze social media mentions and sentiment to gauge public perception. 3. Brand Equity Metrics: Use brand equity metrics to measure brand strength and recognition. 4. Sales and Market Share: Monitor sales and market share as indirect indicators of a positive or negative image.