- Conduct a Thorough Search: Before finalizing any business name or logo, conduct a comprehensive search to ensure it is not already in use. Use databases like the USPTO (United States Patent and Trademark Office) for this purpose. - Register Your Trademark: Register your trademark as soon as possible to gain legal protection. This will make it easier to take action against infringers. - Monitor the Market: Regularly monitor the market to identify any potential infringements. Tools and services are available to help you track the use of your trademarks. - Legal Agreements: Use legal agreements to clarify trademark usage, especially when entering partnerships or licensing deals.