Trademark infringement can have several negative impacts on a startup: - Legal Costs: Defending against or pursuing a trademark infringement case can be expensive and time-consuming. - Brand Confusion: If consumers confuse your products or services with those of another company, it can dilute your brand's value. - Loss of Revenue: Infringement can lead to a loss of business if customers mistakenly buy from the infringing party. - Reputational Damage: Any negative experiences with the infringing party could be mistakenly attributed to your brand.