The frequency of follow-up can vary based on the context:
- Leads: A general rule is to follow up within 24-48 hours after initial contact. Subsequent follow-ups can be spaced out over days or weeks depending on the response. - Customers: Follow up immediately after a sale to ensure satisfaction, and periodically thereafter to maintain engagement. - Investors: Monthly or quarterly updates are typically appropriate. - Networking Contacts: A follow-up within a few days of meeting and then occasional check-ins can maintain the relationship.