Businesses on the disadvantaged side of the digital divide may struggle with several challenges:
Limited Market Reach: Companies without adequate digital access may find it difficult to reach a broader audience. In contrast, businesses with digital capabilities can leverage
e-commerce platforms, social media, and online marketing to expand their market reach.
Operational Inefficiencies: The lack of access to digital tools can lead to inefficiencies in operations. Businesses that can utilize
enterprise resource planning (ERP) systems, cloud computing, and automation technologies are often more efficient and productive.
Innovation Barriers: Companies without digital capabilities may struggle to innovate. Advanced
data analytics, artificial intelligence (AI), and machine learning (ML) offer significant opportunities for innovation and competitive advantage.
Talent Acquisition: A business that lacks digital tools may find it challenging to attract and retain top talent, especially those who are digitally savvy and prefer to work in technologically advanced environments.